I'm Everett Zufelt. For over a decade, I've been helping B2B and B2C brands modernize their digital commerce platforms, focusing on headless, modular, and composable commerce solutions. I'm passionate about exploring how emerging technologies like Generative AI and large language models can improve the way we shop, work, and connect. Accessibility is also a big part of my story—having been completely blind for more than 20 years, I've seen how technology can either create barriers or open doors.
This site is a place where I share insights, ideas, and strategies at the intersection of technology, commerce, and accessibility. My goal is to spark meaningful conversations and help leaders navigate the future with confidence.