Insights into Generative AI, Composability, and Accessibility
I'm Everett Zufelt. For over a decade, I've been helping B2B and B2C brands modernize their digital commerce platforms, focusing on headless, modular, and composable commerce solutions. I'm passionate about exploring how emerging technologies like Generative AI and large language models can improve the way we shop, work, and connect. Accessibility is also a big part of my story—having been completely blind for more than 20 years, I've seen how technology can either create barriers or open doors.
This site is a place where I share insights, ideas, and strategies at the intersection of technology, commerce, and accessibility. My goal is to spark meaningful conversations and help leaders navigate the future with confidence.
My experience using Claude Code to develop a stock portfolio tracking web app for my child, revealing both the impressive capabilities and critical limitations of AI as a development partner. I found that AI can significantly boost development speed, but requires careful human guidance and oversight to produce a quality product.
Read more…An exploration of Personal Digital Twins (PDTs) - AI-powered digital representations that understand personal context, make autonomous decisions, and act on behalf of users across different systems, enabled by advances in personal-scale reasoning, action layers, and personal data vaults.
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The Future of Content Is CollaborativeAn examination of how agentive AI is transforming content creation by enabling human-agent teams to work collaboratively, producing more personalized, scalable content faster through AI-augmented planning, drafting, editing, and repurposing workflows.
Read more…Adaptive by Design: Building Commerce Systems That Respond in Real TimeA deep dive into adaptive commerce, exploring how real-time data, AI, and composable architectures create dynamic customer experiences that shift instantly based on behavior, going beyond traditional personalization to deliver truly responsive commerce systems.
Read more…A discussion on how diversity, equity, and inclusion play a critical role in creating ethical, intelligent AI systems and fostering innovative teams.
Read more…An explanation of how composable thinking and MACH (Microservices, API-first, Cloud-native, Headless) principles support the shift to agentic enterprise systems.
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